In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include:

· Internal marketing

· External marketing

· Online marketing

· Offline marketing

· Push/pull marketing

· Energy marketing, which includes your intention and using the Law of Attraction and visualization

All are necessary components of a wildly successful marketing program.

Internal Marketing
There are two types of internal marketing – the internal marketing of your business systems, and your internal guidance or intuitive process.

Internal marketing of your business systems is what you know about your company’s infrastructure that your customers may not know. Without knowing the ins and outs of your company’s infrastructure, it is nearly impossible to convey your strengths to the market. The more you know, the better you can position your message.

Your internal guidance has to do with the creative thoughts you have that you will either choose to act on, or not. Your success is determined by your ability to ascertain which thoughts are most beneficial to act on at any given time and which should be tabled for later exploration.

External Marketing
External marketing is what the world sees or perceives. It includes your:

· Advertising

· Website

· Blog

· Social media marketing

· Direct marketing

· Marketing material including business cards, letterhead, and logo

· Product development

· How you present yourself when out in public (your professionalism, attire, and grooming)

Does your external image match your internal reality?

External marketing is a direct reflection of how successful you will be. If you cut corners to save a few dollars, the image you project might not attract the market you are targeting. On the other hand, you can overinvest in external marketing if your target customer is a thrifty one.

How You Dress is Part of Both Internal and External

What used to be considered the standard attire for success – a suit and tie for men and a dress or pantsuit for women – is no longer required. Today there are countless types of attire one can wear and still look professional. For example, if an artist were to wear a suit and tie in their business setting, they might look out of place. Your attire should match the image you want to project. In my case, I went from wearing business suits to jeans, blazers, nice blouses, and western boots. This fits my branding and my market. What image do you want to project and what will your market feel comfortable with? It’s about being authentic. Don’t try to be someone you’re not. The market demands authenticity more each day.

To achieve a complete approach to your marketing it is essential to have an awareness of both the internal and external aspects of what you do.

Some 80% of your ability to communicate comes from body language. So as soon as you are not in the room with someone it is five, (count ‘em) times more difficult to sell someone then if you were there in person.

Of the remaining 20%, 13% of your ability to sell comes from your tone of voice. The final 7% comes from the words you use.

So no wonder the copywriter Has a Difficult Job To Do.

They are using 7% of the available persuasion arsenal to succeed. It gives them a focus on the sales process, more thought about what ideas they want to convey and the exact words they use to convey it.

In a Google ad you can see 25% increases just from changing one word. All sales and marketing is that sensitive to use of words. Only when you’ve got a written ad and measurement as exact as Google provides do you notice the difference.

This can translate into an advantage in other forms of selling too. The ‘body language’ and ‘tone of voice’ elements when selling in groups or one on one, ‘mask’ bad copy.

They can more than overcome any deficiencies in your sales copy.

Great Copy Can Make A Good Live Sales Person Great

Regardless of whether you are selling one on one or to groups, the ‘copy’ or pitch the salesperson delivers is going to make a big difference to their close rate.

Dan Kennedy always looked at creating a platform sales presentation as a copywriting assignment. His belief is that a lot of speaking coaches rely on skills to boost that aren’t as immediately transferable to their clients as stronger more persuasive ‘copy.’

What many people neglect is that copy is a kind of first skill that is transferable across media.

Think of copy as ‘the message’ that can be tweaked and adapted to be used in sales letters, webinars, speeches, space ads, Free standing inserts, postcards and so on.

There will be the need to do some editing to adjust the length and take the intrinsic strengths of each media and play to them.

A Sales Letter That Works Will Close More Delivered As A Speech

If you have a sales letter that is working, then you turn that copy into a speech, I guarantee you that when you deliver it live (assuming even a modicum of competence from the speaker and you are in front of the right audience) then it will close far more people than what it does when you use it as a sales letter.

Be sure that when you are trying to up your close rates that you are working with someone who understands copywriting. It is the easiest way to improve your sales results.

There is absolutely NO way around it, if you want to make more sales, which lead to more money, you must drive more traffic to your offer by developing a Marketing, Advertisement, and Promotional strategy, which includes advertising techniques that motivate people to buy your product or service. In other words you must aggressively market your product!

It does not matter if you are an author, entrepreneur, or brick and mortar business owner; having a Marketing, Advertisement, and Promotional strategy is an absolute necessity to getting you on the road to increase sells. Driving traffic to as many people as possible! Anyone who is in sales and marketing knows that it is a “numbers game.” This means; an increase in the number of people who see your message, will result in an increased number of sales.

As competition becomes tougher, your advertisement strategy must become more creative and directed. Global Marketing has made the “World” our “Market Place!” which means international marketing has also increased our competition level. Don’t despair, just decide how you can take this obstacle and turn it into a powerful advertisement opportunity. Here are a few pointers…

Before launching your public relation campaign, map out a promotional strategy that includes various marketing methods. Your marketing mix should include; a variety of IT marketing solutions, such as the use of; blog marketing, network marketing, YouTube marketing, and social marketing

In order for your communication to be effective, you need to connect with those who need or want what you are selling. Who is your target market? What type of products or services are they looking for? What is the best way to reach them? Without developing a clear market plan, business owners are destined to continuously fall short in their product marketing efforts. Therefore your advertisement efforts must help you achieve the following;

• Determine your marketing objectives
• Identify how many sales you want to make
• Complete a marketing analysis to identify who’s looking for what you are selling
• Decide the types of marketing that will work best in reaching your target market

Not many people would argue the fact that “sales and marketing” go hand-in-hand. However, some of you may still be asking the question; why is marketing important? Simply put, the more you communicate your message to your audience, the more sales you make; and the more sales you make, the more money you will make!

You are now equipped with a Marketing, Advertisement, and Promotional strategy that will put you on the road that leads to an increase in sells. Simply follow the directions that will get you to your destination of becoming a local and international market leader.

Forum marketing is a great place for advertising your business. However it needs to be done carefully or you could get banned from the forum. Make sure that you always read the forum rules before you start your marketing campaign.

Once you understand the rules you can begin to advertise. There are two ways that you might be able to advertise on a forum – indirectly and directly.

First of all let’s talk about the indirect method.

Most forums allow you to add a signature to your profile. This is usually a sentence or two that describes something that will be helpful to people on the forum. It might be a helpful quote for example, or it might send visitors to a helpful or funny video. However as a marketer you need to use this signature to indirectly advertise your business.

So how can you do that? You can use your signature to give away something that people on the forum will want. In order for them to get that free gift they need to sign up to your email campaign. Once they are in your email campaign you can then promote and advertise your products as well as providing ongoing help.

Therefore you are using your signature to indirectly advertise your business and this method works very well with forum marketing.

Now let’s think about direct methods. You will find that some forums in your niche allow forum members to advertise on the forum. This might be in the form of a banner or a text ad. You will need to pay for this type of advertising and therefore you need to consider whether it is worth doing.

If you have built up a good reputation on the forum and people begin to recognise your name then advertising in this way could work well for you if you make it clear that the banner or text ad is connected to you – so you put your name or username on it.

There are also forums that have a particular section dedicated to promoting offers. Again you will probably need to pay to promote your product but it can be a very good way of making sales as well as building your list if you have an opt in box as part of your sales process.

I would recommend using your signature first of all to indirectly advertise your business and as your reputation increases and you become known as an expert in the forum you can then begin to advertise using any direct methods that are available to you on that forum.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.